Cleveleys Seafront: New Promenade

Cleveleys Seafront: New Promenade

It’s about ten years since Cleveleys seafront was rebuilt with the new promenade, in a modern and attractive design that’s also very user friendly.

Cleveleys seafront and the new promenade goes from the Wyre boundary with Blackpool at Kingsway, past the end of the main shopping area at Victoria Road West, as far as Carr Gate – adjacent to the big white building of The Venue next to Jubilee Gardens.

The video clip below is taken on the promenade at the top of Victoria Road West

This clip is taken further north, opposite The Venue near the cafe, and you can see Mary’s Shell on the beach.

Design of Cleveleys New Promenade

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The whole of the promenade from rear wall to beach is designed to reduce the risk of overtopping and flooding from the sea during poor weather conditions. At the same time it’s designed to be attractive and a useful public amenity.

The stepped revetment at Cleveleys and the beach


The revetment (above) is a stepped design – read on to find out why it’s so effective against flooding. These steps also give very easy access to the beach. At regular intervals you’ll find proper staircases with handrails for easier access.

There’s also a central ramp (see below) to the beach for prams, wheelchairs and emergency vehicle access.

Cleveleys promenade and ramp to the beach

The top section of new promenade is wide and flat and built in two split levels. Alternate ramps and steps give access between the two levels and the blocks which separate them provide a handy, endless bench (complete with back-rest!) along the full length of the sea wall.

Cleveleys split level promenade

Take a look at the clip below of Cleveleys promenade at it’s best – on the day of Cleveleys Car Show in June 2015.

There are also cast concrete picnic tables and chairs and the most comfortable granite benches that you could imagine (particularly when they are warmed by the sun!). Along with the seafront shelters you’ll always find somewhere to sit and enjoy the view.

Cleveleys promenade at night

Public Art Trail

There’s a public art trail on Cleveleys promenade. It brings the story of the Sea Swallow to life with giant pieces including Mary’s Shell, an Ogre, and his giant paddle.

Find out about the Mythic Coast artwork trail here

Sea Defence Works – A New Promenade Providing Protection from Tidal Flooding

The promenade and sea defence works at Cleveleys were started in November 2005. Phase Two was completed in early 2010 and the final phase was opened at the SeaFest event on 4 July 2010.

Cllr Russell Forsyth opening the sea defences in July 2010

The new sea wall also takes account of predicted rising sea levels as a result of climate change. Along with protecting homes and businesses from flooding it created a new promenade. It’s a modern and attractive tourist attraction for the 21st Century, and has done an incredible job of attracting people to Cleveleys. It’s played a big part in invigorating this seaside town and keeping it alive for the future.

New Promenade – Phase One

The first phase of works were carried out between between the seafront cafe and the end of Victoria Road West at a cost of £20 million. The completed length of sea defences protects 7,693 properties from tidal flooding with less than a half percent risk of breach in any one year.

The shape and arrangement of the stepped revetment and the wide, split level promenade is all part of the design to first of all take the energy out of the tide, and then reduce the risk of overtopping.

In this little video clip below, you can see the waves rushing up to the shore and bashing against the steps. As the waves roll up the steps you can see how the energy is taken out of the waves.

The split level promenade is the next line of defence. Waves that do reach the top of the steps In poor weather flood across the lower level of the promenade, and all the while their energy is reducing further.

Waves overtopping on Cleveleys promenade in bad weather

The top level of promenade provides a further level of protection, with the rear wall the final line of defence. Storm gates are closed when bad weather is forecast to close the gaps in the rear wall.

New Promenade – Phase Two

Phase Two of the Cleveleys scheme from the high street at Victoria Road West up to the boundary with Blackpool at Kingsway was completed in early 2010, at a cost of a further £6 million.

Cleveleys promenade Phase 2

This phase started in March 2008 with the local manufacture of the pre-cast concrete elements at Hillhouse Industrial Estate at Thornton, and stabilisation of the poor ground conditions.

In March 2009 construction of this second phase started on site. The wide, split level promenade continues, as do the steps to the beach. There’s a new sea wall to the rear, with attractive planted beds between the seawall and main road.

South Promenade Cleveleys

You can see how the 1947 sea wall was built here

See photos from the recent Cleveleys sea wall works here


Core funding from central government only covers the work of replacing the sea defences themselves, on a like-for-like basis.

Additional funding was secured by Wyre Council to cover the cost of lighting, street furniture, the public art and landmark features. 

According to the Council’s Coast Defence Strategy, this final section of work wasn’t due to be carried out until 2012. It was demonstrated to the Environment Agency (who oversee funding) that by continuing the work, significant cost savings could be made to the value of £1.5 million. The scheme was brought forward so that these savings could be made.

The funding primarily came from Defra, with contributions from the Environment Agency, European Regional Development Fund (ERDF), and Wyre Council.

Award Winning New Promenade

The promenade was intended to be not just the structure which keeps the sea out, but an integral part of life in Cleveleys, used and enjoyed by visiting and local people alike.

It’s been very successful in doing that, and is enjoyed all year round.

The ‘Peoples Promenade’ is an award winning promenade, and won well over 20 accolades, including:

– The British Construction Industry’s Environmental Award
– The North West Tourism Award for the Best Public Space in the North West
– Project of the Year in the national Constructing Excellence Awards 2009, where judges were looking for a scheme that demonstrated the highest level of technical achievement, innovation and application of best practice, delivered to time and budget through team working at all levels.

Cleveleys new promenade

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